Built with Airtable + Placid
Overview
This project explores how structured user-generated content can be automatically transformed into ready-to-publish video assets. The goal was to eliminate repetitive manual editing work and create a scalable system for producing consistent marketing content across multiple platforms.
Problem
Creating promotional video content often requires significant manual work, including editing footage, adding voiceovers, inserting branding elements, and adapting formats for different platforms. When content is generated frequently, this process becomes slow, expensive, and difficult to scale.
Idea
Design an automated workflow where structured content submitted by users can automatically generate fully formatted video assets without requiring manual editing.
Solution
I designed an end-to-end automation pipeline using Airtable as the structured content source and Placid as the video rendering engine.
The workflow processes user-generated content and automatically generates video outputs with predefined layouts, branding, and voiceover elements.
The system performs the following steps:
• collect structured content in Airtable
• process media and metadata
• generate video compositions using templates
• export ready-to-publish assets
• automatically prepare social media formats
This approach turns content creation into a repeatable production pipeline rather than a manual design task.
Outcome
Instead of designing each video individually, teams can generate consistent branded assets automatically from a single content source.
Role
Template design, AI workflow design